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Shrutin N Shetty

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Shruti N Shetty works at the intersection of management strategy, design thinking, and psychology. Working as a design strategist, he helps young businesses in India and abroad understand their customer needs better, and then with their innovation, strategy and

Shruti N Shetty works at the intersection of management strategy, design thinking, and psychology. Working as a design strategist, he helps young businesses in India and abroad understand their customer needs better, and then with their innovation, strategy and growth. A computer engineer with an MBA in Finance, he has studied design thinking and is keenly interested in human behaviour. In his corporate career, he has worked across specializations and sectors including the BPO space, venture capital, metrology and industrial robotics.

He believes lives, business, and even the world can be transformed using design thinking—if only people and businesses picked goals genuinely worth pursuing and then actually pursued them! He is convinced that design thinking is man’s best chance to stay relevant, even when coexisting with robots someday.

By way of this book, he strives to unravel the elusiveness behind the overly-hyped but increasingly relevant practice of design thinking and to showcase its effectiveness. And more importantly, to make it simple enough for anyone to understand and hopefully practice, to design a better future for themselves.

When he is not working with companies on their innovation and growth, or conducting ideation workshops for companies and students, he spends time toying with a pet project in the social networking space.

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