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9788125907732- 5bb33bb20a2e412215ef5108 MARKETING MANAGEMENT: TEXT AND CASES https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/ms.products/5bb33bb20a2e412215ef5108/images/5bb33bb20a2e412215ef5109/5bb33bb60a2e412215ef5121/5bb33bb60a2e412215ef5121.jpeg

This book discusses the core themes of marketing from a broader perspective and is set against the backdrop of changing business practices, megacompetition, international markets, tailormade strategies and all other issues of doing business in the current context. One of the significant highlights of the book is its Indian context and cases. The case studies I n the book are drawn from various companies operating in India. Classtested and concise, the book provides essence, a blend of marketing concepts and Indian cases.

9788125907732-
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S. Chand Publishing Ltd
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MARKETING MANAGEMENT: TEXT AND CASES

MARKETING MANAGEMENT: TEXT AND CASES

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Author: Raja Gopal

Brand: S. Chand Publishing Ltd

ISBN: 9788125907732-
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This book discusses the core themes of marketing from a broader perspective and is set against the backdrop of changing business practices, megacompetition, international markets, tailormade strategies and all other issues of doing business in the current context. One of the significant highlights of the book is its Indian context and cases. The case studies I n the book are drawn from various companies operating in India. Classtested and concise, the book provides essence, a blend of marketing concepts and Indian cases.

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