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9789388292894- 638b31c85efda5f7d0954f7e New Kings Of The World (Hb) https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/66349d5b40510e79d05c60de/51mssc39ell-_sx336_bo1-204-203-200_.jpg Carefully packaging not always secular modernity with traditional values in urbanized settings, they have created a new global mass culture that can be easily consumed, especially by the many millions coming late to the modern world and still negotiating its overwhelming challenges. Though this is a book primarily focused on India, it also explores the cultural industries of two other countries at the forefront of the challenge to American soft power: Turkey and South Korea. Plummeting American prestige, the belated rediscovery that local cultures are valuable in and of themselves and the rise of classes with different tastes and backgrounds emerging out of the turbulence and migration of globalization have marginalized the old guard of Westoxified elites and created a vast new landscape of cultural power. Indian, Turkish and even Korean mass culture offer a much better fit for this majority s self-image and aspirations of sovereignty and dignity. Fatima Bhutto brings her thesis alive through exclusive interviews with Shah Rukh Khan, a behind-the-scenes-account of Magnificent Century, Turkey s biggest TV show, watched by upwards of 200 million people across 43 countries and her travels to South Korea to see how K-Pop transformed the world of popular music and Gangnam Style became the first YouTube video to be viewed one billion times. Edgy, insightful and entertaining, New Kings of the World is an eye-opening look at the rise and rise of Eastern pop culture.



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New Kings Of The World (Hb)

New Kings Of The World (Hb)

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Author: FATIMA BHUTTO

Brand: Aleph Book Company

ISBN: 9789388292894-
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Carefully packaging not always secular modernity with traditional values in urbanized settings, they have created a new global mass culture that can be easily consumed, especially by the many millions coming late to the modern world and still negotiating its overwhelming challenges. Though this is a book primarily focused on India, it also explores the cultural industries of two other countries at the forefront of the challenge to American soft power: Turkey and South Korea. Plummeting American prestige, the belated rediscovery that local cultures are valuable in and of themselves and the rise of classes with different tastes and backgrounds emerging out of the turbulence and migration of globalization have marginalized the old guard of Westoxified elites and created a vast new landscape of cultural power. Indian, Turkish and even Korean mass culture offer a much better fit for this majority s self-image and aspirations of sovereignty and dignity. Fatima Bhutto brings her thesis alive through exclusive interviews with Shah Rukh Khan, a behind-the-scenes-account of Magnificent Century, Turkey s biggest TV show, watched by upwards of 200 million people across 43 countries and her travels to South Korea to see how K-Pop transformed the world of popular music and Gangnam Style became the first YouTube video to be viewed one billion times. Edgy, insightful and entertaining, New Kings of the World is an eye-opening look at the rise and rise of Eastern pop culture.



Relevant Links:
Room On The Broom Books Online, 25 Most Common Sales Mistakes And How To Avoid Them 3Rd Edition Books Online, Listening For Wellbeing Conversations With People Not Like Us Books Online, The Little Manual Of Meditation 15 Effective Ways To Discover Your Inner Self Books Online, Soil Chemistry 2E Pb Books Online, Grays Anatomy For Students Books Online, The Tree Of Values Books Online, Life Is What You Make It Telugu Paperback Books Online, Vikas Aggarwal Books Online

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