Service Marketing

It is first and updated edition of service marketing to pay an appropriate attention that how and to what extent the marketers may provide most acceptable product and services to achieve excellences in business performance as well as to satisfy valued customers. It helps and provides some service contribution in the development of present state of human life to overcome stress generated in the process of building and managing a new perspective culture on the other. This is an endeavor to contribute a major most appropriate part to fulfill of different syllabi of graduate, post graduate and professional courses.