"VV Square"building, Plot.No.TS 710/1b1 & 2B1, CMC Ward No 18, Moka road, Gandhinagar, Ballari-583 101. 583101 Bellari IN
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+918050151380 https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/ms.settings/5256837ccc4abf1d39000001/5b928defbda50e15d4c76434-480x480.png" [email protected]
9788122419429- 5bd994f2bfdaa521c6876144 Marketing Dynamics: Theory and Practice https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/ms.products/5bd994f2bfdaa521c6876144/images/5bd994f2bfdaa521c6876145/5bd994f5bfdaa521c6876148/5bd994f5bfdaa521c6876148.jpg This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketingmix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. 9788122419429-
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Marketing Dynamics: Theory and Practice

Author: Rajagopal?

Brand: New Age International Pvt. Ltd

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This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketingmix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning.

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